How often should I be shampooing my hair?

....And what the hell are parabens & sulphates?

So how important is it to get it right?

Shampooing is SO much more important than most people think. It's sometimes the answer to more height in the hair, longer lasting curls and allows you to shampoo less often during the


As a rule you MUST ALWAYS shampoo the roots of your hair twice...MINIMUM, then condition through the mid-lengths and ends. We've had instances where a client has come in to the salon unhappy with the feeling of their hair and they are stuck for ideas. Using a superior shampoo we have shampooed their hair 6 (yes six) times to clean the scalp and hair shaft properly... then

a light condition and BAM amazing hair.

What we did in this instance is rid the clients' follicles of all the build up that comes with not shampooing your hair at least twice everytime or using a shampoo that just isn't the right fit for your hair type (it could just be a crap product too).

So in short, shampooing twice will clean the scalp & hair thoroughly of oils & build up. This will result in cleaner hair for a longer period of time. It will also allow your style to hold for longer and enable your hair to lift and become more lustrous since it will be in its cleanest, purest form.

Parabens, Sulphates and Silicones

You might know that some shampoos contain parabens, sulphates and silicones... and they are 'bad'... but WHY!?!

As a part of our commitment to always providing more, here's a few reasons why to avoid such ingredients.


Sulphates are all primary surfactants. A surfactant is a mixture of molecules that can attract both water and oil. This unique property allows soaps, shampoos and body washes to separate dirt and oil from your skin or hair and then allow the water you rinse it with to carry it off your body and down the drain. Without these ingredients, cleansing products wouldn’t work nearly as well as they do. Sulphates in particular are very good at doing this; sometimes they're so good that they can be irritating, strip and dry your skin of natural oils and proteins that help keep it healthy. Sulphate-free formulas can be milder because they don't strip the natural oils out of your skin as much.


Parabens are supposed to inhibit microbial growth in common cosmetic products like lotions, creams, scalp cleansers and so on. However, they may also disrupt the normal hormonal cycle of the body. Parabens can mimic oestrogen and reduce the production of this important hormone in women. This increases the risk of breast cancer. Parabens are suspected to be the cause of early puberty in girls as well. Parabens are easily absorbed through the skin and it is due to this reason that they can harm the scalp, which is an extension of the skin. In a recent study, parabens were found in the urine and blood of healthy males after using paraben-based products. Using products containing parabens may also cause low sperm count and testicular cancer.


Silicone is almost like rubber and/or plastic. It is used as a sealant against water and even air. It is not a natural ingredient and its side effects are bad for our hair. It gives the hair the illusion of shine, but it is not the shine we want — it is a fake shine from the plastic. The shine we want is when the cuticle layer is sealed and light reflects off the hair. This only happens when hair is properly hydrated and kept as healthy as possible.

“Silicone will weigh the hair down, making it limp, lifeless, and, with time, very dull. It prevents moisture from penetrating the hair shaft and becomes like a magnet for dirt and other ingredients. So in essence, we get a good shine for a couple of days, but over time it will attract more buildup on the hair. With time it will dry the hair out because it won’t allow in the conditioner and it ends up sitting on the surface. Due to lack of moisture, the hair will become very brittle and could lead to frizz and breakage.”